Browse Category: Startups

Hyderabad StartUp Shows You Video Ads On Your Cab Rides- VizAds


Vizads is an idea ushered to shape into a start-up group, by young engineering graduates from Hyderabad. Read on, to know what these young men have in store to aid you to boost and promote your business or to make your event made known to the audience and anything you want to be given the attention from the city commuters.

Your advertisement will be displayed on an LCD screen installed behind the front seats of a cab. As the number of city dwellers opting for cabs is increasing with every passing day, to save time and energy, there is no telling how immense and massive is the attention rendered by this group to your purpose.

 

Image Courtesy:- Sai from Vizads

Clearly, heavy businesses with new projects will plunge in to use this all-new protocol of an ostentation that comes with prices that are very decent and fair. But this does not just end here. Your campaigns and events, however small or big, will be promoted and priced accordingly. Regional offers during festival seasons on commodities will benefit from this, for the diversity of the audience is massive and incredible in a city in its transition period between a cosmopolitan and a metropolitan one.

This is one of the rare business models that rely on the growth of their clients on a parallel to their own. Like their idea, their use of technology is very efficient with online tracking which facilitates location-based advertisements and overall views count makes it effective and absolutely client friendly to rely on to promote your purpose.

A steady progress is being achieved by relentless efforts, hard work, commitment and time from this team of young men. So, the next time you have a new project, a campaign, an event that is to be brought to people’s attention, you know now who it is that you have to reach out for.

Find them at https://vizads.in/ and be whatever the time, they will greet you with their response.

(As submitted to IndiStart.com. If you are interested to publish your StartUp story or blog related to startups, please check in here:- Submit StartUp Story)

 

 

47 Rejections For This Teenager’s Book Gave Birth To A Publication


Knack Ardour is a Talent and Business Management Company founded by Aayush Verma (Young Author and Entrepreneur) in 2017. Knack Ardour deals with providing Talent Support to creativity around us through the talent competitions. It supports all the Business Services and needs through its business management Services.

Knack Ardour also provides support to Authors for publishing their books and creating their online portfolio.

The journey of Knack Ardour started with the problems faced by Aayush on publishing his first book named as “Student Life”. Back in the year 2015, when Aayush finished writing his first novel, just like other curious first time Authors, he also sent his novel for publishing to more than Fifty publishers from India and Abroad.

After months of his submission of the novel, some publishers rejected his novel saying that “It is not fit enough for us to publish it” whereas many publications praised the work of 15-Year-Old Author (then) but offered Partnered Publishing. With this, although they agreed to offer traditional publishing, there was no timeline or deadline when the book will be published

The proposed amount of partnership was too high for the youngster to manage as he was a 10th class student from an average class family.

After a lot of struggle and patience, a publisher finally agreed to publish his book on the basis of the talent. But unfortunately, after months of submission and dreaming of the book to be live in the market, Aayush came to know that the publication was closed down because it could not survive in the market competition.

 

Thus, too many rejections and waiting made him more experienced in the field of publishing and printing. Using this, he moved forward with this own publication and then got his book published in the beginning of 2016. The publication didn’t just focus on publishing his own book but also helped new writers live their dreams by helping them publish via this platform.

 

Within the months, the publication went into a great loss because of the heavy charge involved in the distribution of the books. The distribution company was big and well settled in the business whereas the publication was a startup and so it was dominant over the publication.

Because of the challenges with the distribution network, lack of funding and the compensation demand asked by the authors and their expectations with the new company, Aayush had to halt working for his company. But he did not stop here.

As he was working for the fresh talents with his publication, he came out to support the young talents and this time he focussed not only the authors but also the other creative talents available. He started serving the two talents: writing and painting and soon Aayush will open the doors for more areas of creativity. He also supports authors with the publishing and book promotions through this Author Membership Plan.

As he is from the management background, so he also added “Business Management Services” in his umbrella of services which is the support services for the businesses to operate and run smoother. The business showed signs of revival but then Aayush had another obstacle in this journey.

Currently, he is in a break of 5 months for pursuing his career in the field of commerce and very soon the work for Knack Ardour will be re-started.

The closing of the publication was a painful experience for him. But Ayush plans to re-start his publication which is scheduled to happen in March 2018. Aayush Verma is one of the youngest author and entrepreneur of the country.

He started his writing career with Student Life (2015) and today he is the author of the three books and his fourth book is also coming soon.

His struggling journey starts from 15th May of 2015, when he was completely broken up with his life full of troubles.

Keeping this as the breakpoint, he then decided to write down a book related with the life of students in which he can focus on the problems faced by an ordinary student during the academics and the way to sort it out.

From that very day only, he started writing the book “Student Life” instead of writing short stories and children poem.

(As submitted to IndiStart.com. If you are interested to publish your StartUp story or blog related to startups, please check in here:- Submit StartUp Story)

 

Dealhopp – Deals & Coupons StartUp from India


How can Dealhopp benefit you?

Last month I visit to one of my friends and he was looking for deals & offers but he was unable to find anything interesting, but then I have suggested him to visit to Dealhopp, which will give you great deals and discounts, on your every purchase. And you can’t stop yourself for grabbing all those discounts for your online purchases.

Before buying anything online you should built a habit of comparison, other you might face some kind of troubles, like if never compare before buying you can have a bad experience, whenever you shop online make your sure you have completed your product research, also you can expect some huge discounts & deals on products which you are looking for or you might have to pay extra for some retailers, also sometimes retailers can send you different products which you have ordered, also you can review the seller in any e-commerce shopping mall from which you have purchased the products.

 

I would like to suggest you a deals & coupons website where you can get amazing deals & discounts on almost every product. Whether you are looking to buy fashion products or footwear, home decor, automobile, or if you are hungry and looking for tasty food & pizza’s vouchers. This is website is also providing great deals for electronic devices like Phones, Computers, and both wearable and non-wearable electronic accessories like: smart watches, bands, goodies, beanies, sunglasses, fit bands and much more.

For which Stores deals & coupons are available on Dealhopp?

As you know there are so many stores for which you can grab deals & coupons and you can find 100+ different stores where the discount is available by redeeming the coupons code and applying them all before the final payment. You have to visit the site and click the stores tab which will take you to all stores page and then you can choose out your suitable store, so that you can grab huge deductions for your products. There are so many stores like Flipkart Online Shopping, etc.

 

Which are the Categories provided in Dealhopp..?

There are around 25+ Categories which are niche in nature and you can use them all simultaneously, all you need to do is visit website and search for you required category, where you will find all categories like: Fashion, Home Decor, Apparels, Travel, Accessories, Food, Gifts & Baby Products health and much more.

What are the Features of Dealhopp?

  1. Dealhopp provides valid deals and coupons, which you can easily trust.
  2. Huge collection of deals & coupons for almost every stores
  3. Navigation system of the website is very fast and you can operate easily on any device.
  4. Layout and UI of the website is awesome and you can access easily on both mobile and desktop
  5. You can also use search box to find your required store coupons, just need to put a query in it and it will show you accurate data for example: Snapdeal Coupons
  6. User can also subscribe for their preferred stores deals & coupons on emails as well as via push notifications provided by Dealhopp

How to Create or Register with Dealhopp?

You need to Register your account with Dealhopp to grab exclusive deals & discounts directly in your emails as well as via push notifications, the registration process is very simple and you can easily register an account in just 2 minutes, all you need to do is visit Dealhopp and on the top right panel of the website, tap on it and it will take you to registration page and you can register your account by fill up the required form and details. After all this, you will also receive a confirmation email, and now you will get latest deals & discounts on daily basis.

 

Overall Conclusion

In the end I only want to admit that this is a wonderful and one of the leading coupon sites for all online shoppers and for those users who want to save money while shopping online. Dealhopp.in helps their users to save more on online shopping by giving higher discount rates and offers. All over if I have to express this website in one statement then I would like to say that an excellent website for distributing deals & coupons.

That’s all with Dealhopp, I Hope you will use Dealhopp before buying anything from online malls. If you have any doubt or question after reading the above article then you can surely ask me by leaving your valuable comments below. At the last do not forget to share this article with your friends if you have found something interesting above.

 

(As submitted to IndiStart.com. If you are interested to publish your StartUp story or blog related to startups, please check in here:- Submit StartUp Story)

UnclePi – This Hyderabad Based StartUp makes your car healthier


UnclePi, is an aggregator of automobile service providers in Hyderabad.

It allows users to find best service providers for four-wheelers and car spa in their vicinity. Finding the nearest car service providers based on distance, rating, cost and booking the slot for your car servicing.

Car service providers include Wash and Detail, Wheel Alignment, General Service and Tyre puncturing. -a user can enjoy the best service providers in town, the cheapest in the neighborhood or who does service only to luxury cars around in the comfort of your own four walls.

At present, UnclePi operating only in Hyderabad. UnclePi shows the transparent prices to customers from different individual service providers, and it makes a user to decide and book the slot for car servicing. A

At present, car service prices are not transparent and vary between service providers and it is very difficult for a customer to find and choose service providers.

With UnclePi, it is very easy for customers to sit at one place and decide the service provider and book slot by paying online.

 

Featured Image courtesy: edit From website screengrab

(As submitted to IndiStart.com. If you are interested to publish your StartUp story or blog related to startups, please check in here:- Submit StartUp Story)

IndiaOnline.in Network – The digital connection of India


The IndiaOnline.in Network is India’s largest online network of 475+ inter-linked websites. Besides the main portal – www.indiaonline.in, the network boasts of a dedicated portal for each and every city and state of India.

Headquartered in New Delhi with a workforce of 35 employees, Pan India Internet Pvt. Ltd. was first incorporated in the year 2009, however, began operations in 2013.

The main idea behind the IndiaOnline.in Network is to provide diverse services and facilities that one needs in day to day life on one single platform. For e.g., all 450-largest cities of India (in terms of area & population) have been covered through its own dedicated website – www.delhionline.in, www.mumbaionline.in, www.kolkataonline.in, and www.chennaionline.in. Furthermore, 4,000 smaller towns of India have also been covered through a dedicated sub-site within their own state portal, for e.g., tezpur.assamonline.in, motihari.biharonline.in, and Chittorgarh.rajasthanonline.in.

Commenting on the success of IndiaOnline.in, Mr. Rajkumar Jalan, CEO and Managing Director, “IndiaOnline.in Network is a dream project, supporting the concept of Digital India. The main aim behind the project is to provide an online platform and visibility to all the small entrepreneurs & businesses in India. I believe, our network is a beneficial initiative to both the consumer and entrepreneurs. We not only aim to create a network accessible to the masses of India but also act as a medium of economic growth for all the budding entrepreneurs, who are in search of a platform to promote their business.”

Apart from providing information about India, and other free services such as news, classifieds, events, obituaries, and weather, the IndiaOnline.in Network has also launched a special GETONLINE initiative for SMBs. This unique service empowers SMBs to create their website, without the need of any technical knowledge whatsoever, undertake branding & digital marketing using inbuilt tools and accelerate their online presence in a cost-effective manner.

A small electrical shop, named National Electricals in Panchkula (Haryana), started its journey with IndiaOnline.in, a year back and has seen tremendous growth in their online presence for all their products and their name being recognized widely in their city.

“We are very happy with the response we’ve got from IndiaOnline. We invested with other providers in the market also but IndiaOnline was the best in terms of delivery and customer response. The backend support was very efficient!”, Mr. Harmesh, Owner, National Electricals

Hi-Tech City Pest Control started off providing its services in Amravati and then joined hands with IndiaOnline.in to promote its services. Such has been the response of the Digital Marketing done by IndiaOnline.in, that it has expanded operations to another 6 cities in a matter of only 3-4 months.

“IndiaOnline.in has helped me expand my business in cities like Yavatmal, Jalna, Nanded, Parbhani, Akola etc through simple, yet extremely effective Digital Marketing Solutions like website, SEO etc. Extremely satisfied with how my website has been managed & promoted by the IndiaOnline.in Team!” Mr. Pravin Kumar, Owner, Hi-Tech City Pest Control.

Future Plans

IndiaOnline.in aims to establish itself as a one-stop network of multiple services across the country. In the coming years, the company aims at setting up regional offices at Mumbai, Bangalore, and Kolkata and also aims to build a Pan-India network of Channel Partners in over 4000 cities and towns to make available their unique services at their user’s doorstep.

 

Featured Image courtesy: Facebook

(As submitted to IndiStart.com. If you are interested to publish your StartUp story or blog related to startups, please check in here:- Submit StartUp Story)

This “Love For Food” is all set to make you Bhukkad


Coveted English Literature degree from Hindu college, A successful career in Journalism and a top job with India biggest PR firm – all this couldn’t satiate this 33-year-old’s “Love For Food”. Pranshu Sikka ventured out with his own food start-up Be Bhukkad – “Love for Food”.

A first generation entrepreneur, Sikka started this venture in January 2017. Unlike many of his peers who feel technology will drive the food space, Sikka believes that the most important component is this entire value proposition is still The Food itself!

The outlet currently offers Indian menu comprising of veg, nonveg starters, curries and desserts. The brand is trying to keep things simple – understand the palate of your target market and pair it with standardised quality and service. With his own savings and borrowings from wife, Sikka infused Rs 30 lacs seed money in the venture and started by renting a 2500 sqft base kitchen.

Starting out as a 3 man set-up, the venture has already scaled up its employee strength to 14 cooking, delivery staff and 3 managerial people. Over the past six months the kitchen has been equipped with state of the art cooking and packaging material, equipped to handle 2500 retail orders a day! Working on both offline and online model BeBhukkad has tied-up with various aggregators to boost sales and reach.

While focusing on retail customers, the venture has also managed to tap into corporates looking for standardized and professionally managed food vending options. Some of the key corporate clientele of the brand includes Yes Bank, 93.5 Red FM, SB Insurance, High Commission of Canada & Kaden Boriss Partners Law firm.

“None of us had any experience in this industry. And therefore our success lies in our team. Initially we doubled up and divided most of the operations in-house to understand how this trade works. From working the phones to delivering orders at the customer’s doorstep, we have done it all,” says Sikka. Future plans:

With 80% repeat customers the company is bullish about its business growth. But as much as it wants to enhance business growth, the company also has ambitious plans to enhance the customer experience “We are streamlining our processes to become the first restaurant serving Indian cuisine which works on “30 minutes or Free” model.

Considering the quality, quantity and service expectation of the millennials, we have set ourselves a target of April 2018 to roll out this model,” says Sikka. The brand is looking at opening 3 more outlets by the end of this financial year including a sit-down outlet with a capacity of about 30 people. Realizing the vast potential of the afternoon market, the brand is looking to tap the corporate hubs of Noida for its first sit-down outlet.

Featured Image courtesy: EDIT From website screengrab

(As submitted to IndiStart.com. If you are interested to publish your StartUp story or blog related to startups, please check in here:- Submit StartUp Story)

Journey of Prateek Singh : Exploring Room by Hour concept with Brevistay


IndiStart: Could you please tell me something about yourself?

I’m Prateek Singh, a 2015 pass-out in B.Tech CSE from Amity University, Noida. I belong from Lucknow, a passionate coder, an employee turned into an entrepreneur.

IndiStart: I would like to ask you some questions about your company. How and when did you decide to establish your own company? Is this your first company as an entrepreneur or do you also have other entrepreneurial experiences?

The idea of Brevistay stuck in mind during our trip to Manali in October 2015. We hardly stay in the hotel room yet we have paid the rent of complete 3 days. A day before we check-out around 7 PM( we have paid the rent for next day till 11 AM) this idea of a room by hour stuck in my mind. I discussed it with my friends and we have started working on it in December 2015. Yes, it is my first company and I hadn’t experienced the taste of entrepreneurship before.

IndiStart: Which reasons were the most important for you, which helped going through on founding Brevistay? What were you doing before this? Why did you decide against the old way and went on your own?

Yes, I was working at European MNC when this idea of startup appears in my mind. Behind leaving the well-settled corporate job and doing a startup a motivation from someone I admire plays an important role. According to him, there are two ways to reach your destination, either by a bus or by your own car. If you are traveling by bus, you need to follow the rules. The second way is to take your own car out and go where you want. I had taken a bus (job) initially and didn’t like it much, so I decided to own a car (startup) and solve something which the society is in need of.

IndiStart: How did your life change since you founded Brevistay? Could you compare how a normal work day was for you before and today, after the company is founded?

It changed a lot. When I say a lot, I mean it. From sitting in a 2*2 cubicle and working 9 hours to accomplish someone else dream and waiting for 1st of every month to working for yourself 24*7 it changed a lot. You are doing it for yourself, making a brand from scratch, learning from your mistakes, improving yourself day by day. In a corporate life, I was doing a single task, a portion of the big project, you get a team to guide you help you and you need to concentrate on your work only irrespective of what others are doing.

In a startup we need to do everything, there were days when I distributed pamphlet’s in streets on busy Connaught Place. I have done sales, marketing, designing everything. Not only this handling a team of 5 people’s at a time, distributing the work, getting reports and improving day by day. It’s a ride, it’s an experience that cannot be explained in words. There were days when I was on cloud nine and yes umpteen number times we hit rock bottom and thought about shutting it down and getting back to corporate jobs.

IndiStart: Did you see problems in the society which you wanted to help change? If yes, please explain what and why. Why did you decide to go for this idea and not for any other?

People walking into a hotel and asking the receptionist to give them a room for few hours is something that raises eyebrows and questions. So, changing the mentality of an hotelier as well as of people was the challenge we took up to bring about a change in our society. We are trying to break this taboo that has developed over the years through Brevistay which provides accommodation for a short stay. We thought this is one thing which is related social taboo and can be a win-win situation for hoteliers as well as customers, so we thought about implementing this.

IndiStart: What were the reactions after you got your first customers?

Before starting with the development part we had done a survey with around 500 people’s and got a positive review from almost all of them about the novelty of the concept. Customers are saving their money by only paying for the number of hours they spent in a hotel room rather than paying for whole 24 hours. We are also providing flexibility to check-in anytime and customers are loving it.

IndiStart: How did your parents and family react, as you told them you want to be an entrepreneur?

It was tough to convince them earlier, leaving a well-settled job was not an easy decision to make but my parents and family understand my vision and supported me in this journey. I am lucky to have such supportive family beside me.

IndiStart: If you could, please tell me more about the good and bad experiences you had while putting Brevistay on its feet and get the whole project running. What lessons did you learn from these experiences?

There are many up and downs in this journey, one co-founder left the company mid-way other started pursuing it as part-time. It was tough in fact very tough to get going, we were losing hopes but I was not ready to give up. There were some good experiences too, VC’s were approaching us, we were getting recognition and Investor’s started showing interest in our startup. So it’s a roller coaster ride all over. Lessons I learned through my journey is we should keep on trying. Be prepared, your co-founder will ditch you, your projections will go wrong initially, every Investor is not worth your time and be ready to say no whenever required.

IndiStart: Do you think that you make a positive impact on society?

We are changing mentality of not only hoteliers but also society through providing room on hourly basis. Booking a hotel room just for a couple of hours is still a taboo in our country and we are trying to change it. Couples on local id were not able to book rooms in hotels, but there is no law which prohibits unmarried couple’s to stay in same room irrespective of the city they belong to. We are able to educate hoteliers on this part and we are educating our society for progressive changes. This is creating a huge impact on society and they are changing these days.

IndiStart: Could you comment on “entrepreneurial trends”? Do you think today there are more/fewer entrepreneurs compared to 10 years ago? How would you explain this development? What is it going to look like in the future?

I am very happy to see this “entrepreneurial trend”, with this trend we are creating more jobs in our country, people are coming with innovative ideas these days and which is helping society in positive ways. People are more attracted to entrepreneurship these days than 10 years ago. They are happy to take the risk now and many of them are doing better than they might have done work for some company. This development is interesting but there is one alarming situation with the startup these days, they are more focused on customer acquisition than retention. In the world of competition, there are many startups working on single idea and customer is clever enough to go with the company providing more discount. This discount war is making the whole ecosystem bad. This is the reason why most of the companies fail, the success rate of startups is less than 2% which made me think there is something wrong what we are doing. Startups should start focusing on customer retention than acquisition. In future, I’m seeing a progressive country with less unemployment.

IndiStart: What tips would you give me as a young entrepreneurial individual? What are the things I must keep my eyes open for?

Chase your dreams, they do come true. Stay focused and keep on targeting bull’s eye, you will achieve success. It takes time, be patient but you will get the fruit of your hard work.

Fear will try to cheat you out of best things in your life. Don’t let it.

IndiStart: If you could, would do you everything as you did with your StartUp or would you change certain things? If yes, what? Would you even go for a different field of work than being an entrepreneur?

I have learned one thing in my journey till now, entrepreneurs need to be stubborn. Stubborn with their vision, if they believe in their vision they need to keep chasing it. You can change the path to reach the destination, but your vision should be clear in your mind. I don’t know if I could have done anything better with my life than being an entrepreneur.

Featured Image courtesy: Facebook

(As submitted to IndiStart.com. If you are interested to publish your StartUp story or blog related to startups, please check in here:- Submit StartUp Story)

SaleBhai.com – fills market gaps, offers what diaspora hearts desire


SaleBhai.com – fills market gaps, offers what diaspora hearts desire

The introduction of new-age technology and globalisation have greatly affected the way people look at life. The prospect of a better future, education, job, and lifestyle have taken people from their native places to settle in big Indian cities such as Delhi, Bangalore, Chennai, Mumbai, Pune, Hyderabad, Kolkata,and Ahmedabad or abroad. This trend has made India the country with the highest rate of migration as per UN records.

The latest Census report also suggests that 4 out of every 10 Indians migrate to a different location in search of a better life. This demographic shift resulted in mixed population in all major cities and in turn created a changing trend of demand for regional goods. The lack of authentic supply of regional specialities formed a gap that most migrants had to suffer from.

Then there was light

SaleBhai.com was formed to fill the market gap and bring smiles on the faces of all diaspora communities. With the widest range of authentic regional products, the platform has all that is needed to take customers back to their roots. For people looking to try something new, this Gujarat-based startup soon became a trusted website for discovery of original regional specialities of India.

From the hottest chilli of Tezpur to the best peanuts of Bharuch and from 100% organic dry fruits of Kashmir to mouth-watering halwa of Tirunelveli, buyers can expect to get all that their hearts desire and more on this unique platform.

What is SaleBhai?

A unique Indian ecommerce website, SaleBhai offers customers original regional specialities sourced directly from their hometowns. People looking to #DiscoverTheOregional India will also find this site useful and exciting. The target is to provide all 17 diaspora communities living in big Indian cities and abroad everything they miss from their hometowns.

The brand offers delicious food items such as baked treats, dry fruits, sweets, chocolates, pickles, beverages, and snacks; exquisite paintings, handloom goods, high-quality handicrafts, herbal & wellness products, puja items, and loads of festive and seasonal products such as mangoes, litchis, modaks during Ganesh Chaturthi, prasad for Shivratri and Janmashtami, jalebi-fafda for Dussehra, and more.

The site currently showcases around 9000 original handpicked items from 300 reputed sellers in 100+ cities. The product selection depends on factors such as migrant requirements, GI tag, uniqueness, and popularity. Once a product gets selected, top three sellers of the concerned region are cherry-picked before getting it on board the site to ensure originality and quality without the slightest of doubt.

The right mix

2015 saw the launch of SaleBhai by Vishwa Vijay Singh, Purba Kalita, and Pramod Rao to meet the requirements of the people migrating within India and abroad. As friends who came together after pursuing different careers, the co-founders discovered the common desire to do something extraordinary.

While Singh brought 15 years of experience in marketing and sales, Purba had worked for 12 years as a journalist (TOI) and with the core team that launched Flipkart, and Rao offered his IT skills that helped him develop several software products for international clients.

This perfect amalgamation of different but critical talents gave the core team the perfect shape it needed to begin this special journey.

Vishwa Vijay Singh handles the overall functioning of the company with direct involvement in marketing, logistics, and product categories, while Purba Kalita plays the vital role of handling the overall business communication, content requirement, and Pramod Rao setup the website from scratch with his technical prowess.

Their early lives were mostly away from their native places with parents having transferable jobs and only got to visit their hometowns during vacations. The annual visits continued as they began their professional lives and they kept missing their roots and homeland-special festivities, food, traditions, and customs. It is this longing that brought them together and resulted in SaleBhai.

Going international

The rising popularity and growing demand from customers inspired the company to start international shipping. SaleBhai now caters to the requirements of customers from 195 different countries with special focus on US, West and South Africa, Middle East, Australia, and UK. A perfect site for corporate gifting, the platform is also the best place for foreigners to experience the real India.

Featured Image courtesy: Facebook

(As submitted to IndiStart.com. If you are interested to publish your StartUp story or blog related to startups, please check in here:- Submit StartUp Story)

Steamy Mugs – Live Your Dream…Follow Your Passion.


Do you know the best feeling in the world is getting paid to do what you love?

But, how many of us are actually blessed with such a job?

Each one of us have a dream or a passion for something, I had a dream to open up a Tapri, a standard term used in Mumbai where people can buy Tea and Coffee. I was passionate about preparing tea.

You may be surprised knowing how come someone is passionate about preparing tea. I was not only passionate about preparing tea, but also I am a total tea and coffee addict.

Since my childhood, when I was just 12 or 13 yrs old, I started preparing tea for my family, they were very much impressed with the tea that I had prepared for them, and then it became my regular routine to prepare tea. First for my family then relatives then friends, everybody started appreciating me and that appreciation was the seed that I had planted on my head from the young age.

I still remember those nights when I use to discuss with my younger brother about my dream of opening up a tapri. It’s been more than 12 years and still the talks remain afresh.

At that time I was just dreaming about pursuing my passion since I was studying and I had no money either. I thought once I will complete my graduation I will start it, but, when I completed my graduation in Computer Engineering, I started thinking about the pain and efforts that my parents had put both emotionally and financially in helping me in completing my engineering, I had no option but to start hunting for a job instead of a place for opening up my dream venture. I got into digital marketing since I was very bad in coding, after working for more than 3 years, I thought this is the right time to pursue what I love, I started working on my dream venture, now it was no more a tapri, but, a standard tapri, where everyone and anyone can come to have a cup of tea and coffee.

This time I started hunting for a place to open up a café. Finally, I got a place in Chembur, with a budget that I had in mind.

Since it was completely bootstrapped, I had to save money wherever I can from interiors to machines, I tried to save money wherever I can. The day finally arrived, 6th March 2016, the opening day of my dream venture ‘Steamy Mugs’, with a tagline ‘…filled with goodness’, I ensured my café delivers everything that is filled with goodness.

We have some great book collections for our customers who like to read books, Free wifi if someone is interested in working from my café, Soothing music with a decent ambiance.

We completed 1 year and just learning loads of things in this new path I have chosen to travel. Within this 1 year, what makes me happier is the testimonials that my customers give after having something at my café.

These testimonials are the most precious thing that I am going to cherish forever, I really don’t know where this new path will lead me, but, I will not regret when I get old and I will be always glad I had the courage to open up something that I had always dreamt off.

I just believe in one thing, we just got one life to live, do what you love, live for what you love.

Follow your passion, we just need to take the first step in pursuing our dream, ensuring you are giving your 100% at what you do.

Be Passionate Forever.

-Prem Vellaiyan

Featured Image courtesy: Facebook

(As submitted to IndiStart.com. If you are interested to publish your StartUp story or blog related to startups, please check in here:- Submit StartUp Story)

Making reading affordable by renting books out


Bookthisbook is an online book rental platform that gives its customers a choice from a wide variety of rental books. The readers get new as well as used books with the facility of a vast catalog, fast and reliable delivery and convenient online shopping.

The user benefits from a safe and secure online ordering experience along with the convenient payment option of cash on delivery. We deal in books belonging to various categories such as fiction, non-fiction, management, cookery, religion, astrology, history, children etc.

Book readers will also find the idea of renting books to read as appealing as they won’t have to shell out the entire cost of the books to read them. Reading books these days has become quite a daunting task.

There is never enough time to read all that we want to. A few years back, if a person wanted to read a book, all they had to do was go to the nearest bookstore or library and read the book they liked. In today’s world, there are so many options available to readers that some of them who want to take up reading are overwhelmed with the sheer number of choices available.

This causes many of first-time readers to back down from reading. Even the regular readers find it difficult to keep up with the influx of books in the market. We at Bookthisbook noticed this dilemma and after many hurdles started this company with the sole purpose of making book reading easy and affordable.

Taking into account all the problems noticed, we started Bookthisbook keeping in mind that simplicity and affordability are two things that book readers look out for. If we are able to provide this to our users, then we help them in enhancing their reading experience. Giving out books on rent is one way to increase the affordability of books whose cost is quite high.

Also, since the users are not paying the entire cost books, they can try out books of different genres that they would usually read. This will also help publishers increase their customer base.

Featured Image courtesy: edit From website screengrab

(As submitted to IndiStart.com. If you are interested to publish your StartUp story or blog related to startups, please check in here:- Submit StartUp Story)